The best a fan can get?

Gillette is arguably the most famous shaving brand on the market and it appears as though their innovative thinking doesn’t end in their products. They have launched a twitter campaign which aims to answer the age old question of whether the public prefers a beard to the clean shaven look. The campaign features twins Dean and George Georgiades who sport the different facial hair styles and whoever recruits the most followers will be victorious.

I am impressed with how Gillette is interacting with its customers and exercising two way communication to increase brand awareness. Clearly they have been alerted to the value of social media and are utilising it in a new and creative way. I am looking forward to seeing which twin is favoured in this fight of facial hair. I myself am backing the clean shaven look!